Mortgage marketing is like any other form of marketing. However, some junior mortgages are indeed interest only and require a balloon payment, consisting of the original loan balance at maturity. In the competitive mortgage loan marketing business mortgage marketing is essential for increased leads and exposure for most mortgage businesses. A bad credit mortgage is actually considered a fairly safe risk for a lender to take. Commercial mortgage leads are the best way to build your commercial client base. Reverse mortgages are a booming industry in which people are buying and selling property at lightning speed every day on the market.