Free newsletters have been used by a number of traditional businesses to create brand awareness among people. Online business can use free newsletter as a virtually free method for promotion of business. The reason is that unlike printed newsletter, your online business can distribute any number of newsletters. They can provide articles related to your business and your industry. You can also invite guest writers to write articles for you. This allows you to create a long term bond with the customers of your online business. You have the option of either allowing the newsletter as a download or deliver as an email.