There is so much fishing gear available on the market today that sometimes it is almost impossible to even think about what pieces of equipment are right for you.  I finally came up with a few simple rules that have helped me figure out how to go about picking my fishing equipment.  First I always go with a brand name.  There may be cheap deals and off brands that are good, but they are few and far between, and it is not worth the eventual disappointment.  Next I try to picture exactly how I plan to use the equipment, and this pretty much tells me the features that will be important on it.  After going through this process I bought a Daiwa Saltiga 30t because it is rugged and strong.  With its anodized aircraft grade aluminum construction, this reel is perfect for deep-sea fishing.  After using it for several years, I am still pleased with my selection, because even after some really tough use, the reel action is as smooth as ever.