I think that in order to make the Sansa players relevant in the MP3 player industry, they need to come out with their own touch screen mp3 player. With so many Sansa Accessories alraedy out there in the market, there is nothing that would make the Sansa more appealing to the public. But if SanDisk were able to develop a Touch screen Sansa player and was more affordable than the iPod Touch, people would go out and purchase one. With such a rough economy, people are saving their money and looking for great deals instead of spending money on stuff.